Builders across the country are tweaking their marketing to make a point that foreclosures aren’t always the good deals everyone thinks they are and can come with plenty of pitfalls if buyers aren’t careful.
Builders are warning buyers to be careful before they buy a foreclosure, which they say often come with unknown repairs, limited selection, and headaches in working with banks.
New-home sales have suffered as the industry has faced five consecutive years of declines after reaching record highs the five previous years. The high number of foreclosures sitting on the market are driving new construction to a halt in some places.
That’s why builders like Lennar Corp. are trying to spread the message to buyers that purchasing a foreclosure might not be such a good deal. On the home builder’s Web site, they are featuring a special page devoted to “Buying a New Home vs. a Foreclosed Home,” which outlines the benefits of new construction, such as home warranties, energy efficiency, and customized options.
Likewise, Shea Homes and Phoenix-area builder Fulton Homes are promoting new homes with a "foreclosure cost calculator" on their Web sites, which lets customers calculate potential costs.
"There are hundreds of people who purchased homes from us that have been lured in by low prices on foreclosures, have tried to purchase those homes and have been outbid by investors," says Ken Peterson, Shea's vice president of sales and marketing. "Or, they waited months to get an answer back on `can I get this short sale, can I get this foreclosure,' only to discover that they didn't get that home."
Source: "Homebuilders Try to Draw in Buyers by Pointing Out Pitfalls and Risks of Buying Foreclosures," The Associated Press (March 5, 2011)
